We take a highly selective approach to the watches we feature, ensuring that every listing meets the expectations of our discerning audience. While all submissions are considered, priority is given to:

– A timepiece must offer more than just aesthetics; it should represent a meaningful contribution to watchmaking. Whether it’s a rare reference, an innovative movement, or a watch with a fascinating provenance, we seek models that captivate serious collectors and enthusiasts. Watches with historical relevance, limited production runs, or unique technical achievements will always be prioritized.

Originality & Condition – We value watches that have retained their authenticity and character. Timepieces should be well-preserved, free from excessive polishing, dial swaps, or aftermarket modifications that diminish their integrity. A well-maintained example with original components, especially with documented service history, is far more appealing to collectors and will be given preference.

Exceptional Value – We prioritize listings that present a compelling opportunity for collectors. This includes watches with unique provenance, or highly sought-after models that rarely surface in the market. No-reserve auctions or watches listed well below market value are given special consideration, as they generate excitement and attract serious buyers.

The way a watch is presented plays a crucial role in its desirability and, ultimately, its sale. Photography is one of the most influential factors in attracting serious collectors—sharp, well-composed images can make all the difference in showcasing a timepiece’s craftsmanship, details, and overall appeal. For this reason, we require high-quality, high-resolution images (minimum 1500px wide) that accurately represent the watch in its best light.

A compelling set of photographs should include detailed close-ups highlighting the dial texture, case finishing, and movement, as well as lifestyle shots that allow collectors to envision the watch on the wrist. Additionally, presenting the watch as a full set—including original box, papers, and accessories—adds credibility and enhances value. Incomplete, low-quality, or poorly lit images can diminish the perception of even the most exceptional watch, which is why we emphasize professional-level presentation. A well-photographed watch not only attracts more interest but also ensures it is seen by the right buyers, maximizing its chances of a successful sale.