Panerai Luminor 3-Days GMT PAM 944
Panerai Luminor 3-Days GMT PAM 944
169 East Flagler Street

169 East Flagler Street
1025
Miami FL 33131
United States

7867185608

Pickup currently unavailable at 169 East Flagler Street

About the brand

About the watch

At The Second Hand Club, we are committed advocates for the exceptional quality of our curated selection of pre-owned timepieces and mechanical objects. In the event of an unexpected issue, we remain committed to addressing it promptly and effectively. Our client's trust and satisfaction are paramount to our entire team.

Each pre-owned watch in our collection has been meticulously examined using non-intrusive methods to confirm their mechanical integrity. Where necessary, servicing has been performed to guarantee they align with our highest standards for timekeeping precision and functional performance.

Unless explicitly indicated, our pre-owned watches are protected by either a comprehensive or a limited warranty for a period of twenty-four months. However, this warranty does not cover damages resulting from accidents or misuse. Given their vintage status, pre-owned watches may not withstand the same conditions as brand new models.

We have a no refund policy, which means that all sales are final.

In some rare cases, we will accept a return awarding you with a store credit making you eligible to choose a different watch from our inventory using your initial payment amount towards the new timepiece.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

To start a return, you can contact us at contact@thesecondhandclub.com. If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.

You can always contact us for any return question at contact@thesecondhandclub.com.


Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.


Refunds
All sales are final. We do not issue refunds.

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QUESTIONS

Can’t find the answer you’re looking for? Visit our FAQs or chat with our friendly team

Why buy from The Second Hand Club?

Impeccable Authenticity: At The Second Hand Club, we understand the significance of owning genuine luxury watches. That's why we employ an exceptionally thorough authenticity process. Our team of seasoned experts meticulously examines every timepiece, scrutinizing its provenance, components, and craftsmanship. You can trust that each watch in our collection is 100% authentic, allowing you to invest confidently in horological masterpieces.

Comprehensive 24-Month Warranty: We believe in the enduring quality of the watches we offer. To provide you with peace of mind and demonstrate our commitment to your satisfaction, we provide a comprehensive 24-month warranty on all watches purchased from us. Our warranty covers any mechanical defects, ensuring that you can enjoy your timepiece with confidence and assurance.

Unbeatable Prices: At The Second Hand Club, we are dedicated to making luxury watches accessible to all enthusiasts and collectors. We strive to offer the most competitive prices available anywhere, ensuring exceptional value for your investment. Through our meticulous sourcing methods and extensive industry network, we are able to curate an extraordinary collection while keeping our prices highly competitive.

Advanced Horological Advice: We pride ourselves on our passion for horology and our extensive knowledge of the craft. When you choose The Second Hand Club, you gain access to an advanced level of advice on horology and collecting strategy. Our knowledgeable team is equipped to provide expert guidance, helping you navigate the world of luxury watches. Whether you're seeking insights on complications, historical significance, or investment potential, we are here to assist you in making informed decisions.

Curating Fascinating and Unique Collections: Our passion extends beyond individual timepieces; we take pleasure in helping our customers curate truly captivating and unique collections. With our deep understanding of the market and the rarest watches ever made, we can assist you in assembling a collection that reflects your individual style and discerning taste. Whether you're starting your collection or looking to expand it, our expertise and personalized approach ensure an extraordinary journey into the world of horology.

Choose The Second Hand Club to immerse yourself in a world of horological excellence. From our meticulous authenticity process and comprehensive warranty to our competitive prices and advanced horological advice, we are committed to providing an unparalleled experience. Let us guide you as you embark on a remarkable journey, curating a collection of extraordinary watches that will captivate and inspire for generations to come.

What payment methods do you accept?

At The Second Hand Club, we prioritize the safety and security of our transactions, especially given the high value of the luxury items we sell. Wire transfers are the safest payment method for several reasons:

  1. Security: Wire transfers are processed through secure banking channels, reducing the risk of fraud and chargebacks.
  2. Verification: This method ensures that funds are verified and cleared before shipment, providing peace of mind for both buyer and seller.
  3. Transparency: Wire transfers offer a clear audit trail, making it easier to track and confirm transactions.

Using wire transfers helps protect all parties involved, ensuring a smooth and secure purchasing experience.

What about trades or selling my watches?

When it comes to selling or trading your valuable watches, The Second Hand Club offers an exceptional consignment experience. Here's why you should consider consigning with us:

  1. Global Reach, Local Expertise: While our clientele is primarily based in America, we have a vast network of collectors and end users around the world. This global reach ensures that your timepiece will have exposure to a diverse and discerning audience, maximizing the chances of a successful sale.
  2. Expertise in High-End Pieces: With an average price point of $85,000, we are well-versed in dealing with high-end luxury watches. Our experience extends to timepieces that reach seven figures, demonstrating our ability to handle the most exclusive and valuable pieces with the utmost care and professionalism.
  3. Competitive Consignment Rate: At The Second Hand Club, we understand the importance of fair and transparent pricing. That's why we offer the most competitive consignment rate of just 3%. Our low rate ensures that you receive a substantial portion of the final sale value, making consigning with us a lucrative option.
  4. Swift Consignment Process: Time is of the essence, and we value your time as much as you do. Our average consignment time for watches is just 7 business days. Once your timepiece is submitted for consignment, our team works efficiently to list and market it to our extensive network of potential buyers, ensuring a prompt and efficient process.
  5. Maximize Your Returns: Consigning your watch with The Second Hand Club allows you to unlock the full potential value of your timepiece. By reaching a wider audience and benefiting from our expertise in marketing luxury watches, you increase the likelihood of receiving higher offers than with a straight sale. With the funds generated from the consignment, you can explore new watch acquisitions or opt for an instant payment once the sale is concluded.

When you choose The Second Hand Club's consignment program, you gain access to our global network, unparalleled expertise, and a streamlined process designed to deliver exceptional results. Entrust your luxury timepiece to us and let our dedicated team work diligently to ensure you receive the maximum value for your watch, all while enjoying a hassle-free and rewarding consignment experience.

Have further questions about selling your watch? Contact us.

Do you provide warranty on your watches?

At The Second Hand Club, we are committed advocates for the exceptional quality of our curated selection of pre-owned timepieces and mechanical objects. In the event of an unexpected issue, we remain committed to addressing it promptly and effectively. Our client's trust and satisfaction are paramount to our entire team.

Each pre-owned watch in our collection has been meticulously examined using non-intrusive methods to confirm their mechanical integrity. Where necessary, servicing has been performed to guarantee they align with our highest standards for timekeeping precision and functional performance.

Unless explicitly indicated, our pre-owned watches are protected by either a comprehensive or a limited warranty for a period of twenty-four months. However, this warranty does not cover damages resulting from accidents or misuse. Given their vintage status, pre-owned watches may not withstand the same conditions as brand new models.

Return & Refund policy

At The Second Hand Club, We have a No Return & Refund Policy ("Policy") that applies to all purchases made through The Second Hand Club and outlines our obligations and procedures concerning returns and refunds.

  1. Final Sales: All sales concluded through The Second Hand Club are final. Once a purchase is made, we do not accept returns or issue refunds.
  2. Change of Mind: In the event you have a change of heart post-purchase, The Second Hand Club offers a unique service to accommodate you. We are pleased to accept the timepiece back and undertake the task of selling the item on your behalf at no cost. This process is subject to a binding agreement to be entered into between The Second Hand Club and the client.
  3. After-Sale Return of Funds: Once the watch has been sold, the entirety of the sale amount will be returned to you. The amount will be remitted to the original method of payment within a reasonable timeframe following the successful completion of the sale.
  4. Customer Obligations: It is the customer's responsibility to ensure the watch is returned in the same condition as it was sold. Any degradation in the quality or condition of the watch may affect its sale value, for which The Second Hand Club will not be held responsible.
  5. Contact: For more information or to initiate this process, please contact our customer service at contact@thesecondhandclub.com or +1 (754)-333-7667.

Please note that this Policy represents the entire agreement between you and The Second Hand Club regarding returns and refunds. By purchasing a timepiece from The Second Hand Club, you acknowledge and agree to this Policy in its entirety.

Have further questions? Contact us.

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Why are Rolex Watches so Expensive

By gregory lausch

For over a century, Rolex watches have been synonymous with luxury and status. Prices for Rolex watches can range from a few thousand dollars to well into the six-figure mark for rare vintage models. Both new and pre-owned Rolex timepieces are significantly more expensive than most other watch brands. But what exactly makes Rolex watches so expensive? In this article, we’ll explore the reasons behind why are Rolex watches so expensive. From the exceptional craftsmanship that goes into making each watch to the prestige associated with owning one, it's clear why a Rolex can become a cherished family heirloom passed down through generations. We’ll also examine factors specific to the secondary market that drive up the price of pre-owned Rolexes, such as high demand and limited supply. By the end of this article, you’ll have a better understanding of the true value proposition of owning a Rolex. The justification goes far beyond merely telling the time or making a fashion statement. As the brand’s slogan says, a Rolex is “an achievement in itself” – a product of cutting-edge innovation and meticulous attention to detail that results in some of the finest watches ever made. After reading, you might find yourself thinking less about why Rolex watches are so expensive and more about why you haven’t already invested in one. In this article, we’ll delve into why Rolex watches carry such a high price tag. From the exceptional craftsmanship involved in creating each watch to the prestige associated with owning one, it’s easy to understand why a Rolex can become a cherished family heirloom passed down through generations. We’ll also explore factors specific to the secondary market that contribute to the high cost of pre-owned Rolexes, such as high demand and limited supply. By the end of this article, you’ll gain a deeper insight into the true value proposition of owning a Rolex. The justification extends far beyond merely telling the time or making a fashion statement. As the brand’s slogan says, a Rolex is “an achievement in itself” – the result of cutting-edge innovation and meticulous attention to detail, producing some of the finest watches ever made. After reading, you might find yourself thinking less about why Rolex watches are so expensive and more about why you haven’t already invested in one.   Are Rolex Watches Really Considered Expensive? The question of whether a Rolex watch is "expensive" is subjective and depends on one's financial situation and perspective on luxury goods. Nevertheless, Rolex’s position as a premium brand in the watch market means that most of its models come with high price tags. For example, as of 2024, a brand-new Rolex Submariner in stainless steel, one of the brand's most popular sports models, sells for about $9,000. Models made of solid gold are much more expensive, with prices ranging from $40,000 to over $100,000. Even at the lower end, around $5,000, Rolex watches are significantly more expensive than standard timepieces from non-luxury brands. For wealthy buyers who are accustomed to high-end luxury items, a Rolex Submariner might seem reasonable or even entry-level in the realm of luxury watches. Consider that brands like Patek Philippe often sell watches starting at $50,000 and going much higher. Ultimately, whether a Rolex is considered expensive depends on the individual's viewpoint.   What is the Cost of Rolex Watches? As mentioned, the prices of used Rolex watches vary widely depending on the model and materials used. At The Second Hand Club, we update our prices every week to make sure that you get the best current market price(link opens in new tab/window) for your watches. Generally, brand-new Rolex watches sold at retail fall into these price categories: Stainless Steel Models: $5,000 – $10,000Popular examples include the Rolex Submariner, GMT-Master II, Sea-Dweller, Datejust, and the Daytona in stainless steel. Entry-level models start around $5,000, while the most sought-after steel sports models can reach up to $10,000 and often have waitlists. Two-Tone Models: $7,000 – $15,000Rolex watches made of stainless steel and gold, known as two-tone models, range from about $7,000 for a Datejust with a fluted bezel to around $15,000 for higher-end two-tone sports models like the Submariner or GMT-Master II. Solid 18K Gold Models: $18,000 – $50,000Examples include the solid 18k gold versions of the Submariner, Day-Date, Yacht-Master, and GMT-Master. Prices range from the high teens to mid-$30,000s for the watch head alone, with gemstone and diamond-laden models reaching $50,000 or more. Platinum Models: $25,000 – $100,000+Due to their rarity and the valuable, dense metal, platinum Rolex models are in a higher price tier. Platinum models start around $25,000 and can exceed $100,000 for diamond-encrusted Day-Date models. These ranges cover most of Rolex’s core modern production watches, but there are always exceptions. Ultimately, the high price reflects the finely crafted timepieces made from prestigious materials. Why are Rolex Watches at Such a High Cost? A Rolex watch offers more than just timekeeping; it delivers an entire experience steeped in over a century of horological heritage. Each Rolex watch represents a fusion of modern innovation and traditional Swiss craftsmanship. The brand invests heavily in refining every component, ensuring unparalleled performance and precision. The cost of a Rolex is partly due to the high-quality materials used. Rolex uses 904L stainless steel, which surpasses standard industrial grades and maintains its polished look for decades. The gold alloys are unique blends created exclusively for Rolex. Even elements like sapphire crystals and premium leather straps add to the overall price. Rolex’s vertically integrated production process also plays a significant role in its pricing. From raw materials to finished product, Rolex manufactures all key components in-house at their cutting-edge facilities. This approach ensures strict quality control and minimizes reliance on external suppliers. The precision machining, molding, and tooling required meet extremely tight tolerances, measured to thousandths of a millimeter, which naturally increases production costs. Additionally, the assembly of each watch involves meticulous fine-tuning by skilled technicians and master watchmakers. This detailed, hands-on process ensures that every watch performs flawlessly, even in the smallest details. Rolex’s commitment to perfect accuracy and reliability requires considerable time and labor. This dedication to the highest standards is evident in every aspect of a Rolex watch, both inside and out. It guarantees that customers investing in a Rolex can expect a timepiece that will last for generations. Each component is built to maintain its function and appearance for many years. Ultimately, the phrase "you get what you pay for" is especially true when it comes to owning a Rolex. The High Standard Of Rolex Watches As previously mentioned, Rolex is committed to maintaining the highest standards in every aspect of its watches—from research and development to manufacturing and quality testing, even buying one of their oldest retail partners to deliver the best customer experience. This meticulous attention to detail is reflected in the materials sourced, components produced, and processes employed across the company’s vertically integrated production facilities. For instance, Rolex creates its own gold alloys to ensure consistent quality and durability. The precise blend of silver and copper in the gold mix gives Rolex gold its unique luster and strength. The metal is so pure and dense that each Rolex case requires specialized machining equipment to slowly carve and shape it. This extra effort increases costs but results in watches designed to last a lifetime. The paramagnetic blue Parachrom hairsprings inside each mechanical movement are another example of Rolex innovation. Engineers spent years perfecting the hairspring’s dimensions and geometry, enhancing it with a patented coating to improve stability and shock resistance. These enhancements significantly boost timekeeping accuracy. The fact that no other brand uses comparable hairsprings or manufactures their own further underscores Rolex’s commitment to the highest standards of watchmaking. Even Rolex wristwatch bracelets and straps meet exacting standards. They integrate solid end links, smooth edges on each link for comfort, and pre-stretch each bracelet until it is perfectly supple. Additionally, Rolex uses specialized oils to lubricate each movement and ensures flawless polishing of cases and bands. Achieving such high standards across all watch components results in unparalleled quality and performance, justifying the cost.   Is My Rolex Watch Worth the Money? When you purchase a Rolex, you're acquiring much more than just a timekeeping device. Each Rolex watch embodies a dedication to groundbreaking innovation combined with time-honored craftsmanship, executed to the highest standard. Rolex’s pioneering achievements demonstrate how the brand consistently revolutionizes watchmaking technology while preserving the traditional techniques it has perfected over the past century. This unique blend allows owners to enjoy both advanced capabilities and the hallmark touches that Rolex has mastered through decades of meticulous craftsmanship. For instance, the intricate self-winding mechanisms in every model provide chronometric accuracy, certified by an independent Swiss agency. At the same time, skilled watchmakers meticulously hand-assemble and fine-tune each movement to perfection. This synergy between mechanical expertise and human precision results in exceptionally accurate timepieces with remarkable longevity. Moreover, the unparalleled quality of every component—from the crystals to the bracelets—ensures lasting aesthetics and comfort. Every surface and material is designed to maintain its original appearance and withstand daily wear for decades while retaining full functionality. Much like a finely engineered automobile offers both technical excellence and elegant design, a Rolex provides both cutting-edge innovation and timeless beauty. Owning a Rolex also bestows a sense of heritage and status. The iconic crown logo instantly signifies a watch of distinction, connecting the wearer to a legacy of pioneering milestones. For over a century, Rolex watches have accompanied explorers to the peak of Mount Everest, plunged to the depths of the ocean, organized the Maxi Yacht Rolex Cup(link opens in new tab/window), raced with winning drivers, and timed matches at Wimbledon. This rich history gives each Rolex an intangible pedigree unmatched by any other luxury timepiece. The cost of a Rolex is partly due to the high-quality materials used. Rolex uses 904L stainless steel, which surpasses standard industrial grades and maintains its polished look for decades. The gold alloys are unique blends created exclusively for Rolex. Even elements like sapphire crystals and premium leather straps add to the overall price. Rolex’s vertically integrated production process also plays a significant role in its pricing. From raw materials to finished product, Rolex manufactures all key components in-house at their cutting-edge facilities. This approach ensures strict quality control and minimizes reliance on external suppliers. The precision machining, molding, and tooling required meet extremely tight tolerances, measured to thousandths of a millimeter, which naturally increases production costs. Additionally, the assembly of each watch involves meticulous fine-tuning by skilled technicians and master watchmakers. This detailed, hands-on process ensures that every watch performs flawlessly, even in the smallest details. Rolex’s commitment to perfect accuracy and reliability requires considerable time and labor. This dedication to the highest standards is evident in every aspect of a Rolex watch, both inside and out. It guarantees that customers investing in a Rolex can expect a timepiece that will last for generations. Each component is built to maintain its function and appearance for many years. Ultimately, the phrase "you get what you pay for" is especially true when it comes to owning a Rolex.   How come Pre-Owned or Used Rolex Watches go for More than current Models? Several key factors contribute to why pre-owned Rolex watches often sell for more than their retail price. These include: Vintage Rolex Watches – Rolexes from the 1950s to the 1970s often fetch prices exponentially higher than their original cost due to their scarcity and collectability. Rare & Discontinued Models – Discontinued and rare Rolex variants also command substantial premiums over retail prices. Their limited availability makes them highly desirable. Availability – Tight supply and long waitlists make popular models difficult to obtain from retailers, compelling buyers to pay higher prices on the resale market. Desirability – Certain Rolex watches develop a cult following and prestige, allowing them to demand significant premiums from collectors. As we’ll explore in the following sections, the interaction of these economic and psychological factors drives pre-owned Rolex prices to soar well above retail levels. Vintage Rolex Watches As mentioned, vintage Rolex watches often sell for significantly more than their original prices. But what defines a vintage Rolex? Generally, vintage Rolex watches are those manufactured minimum 20 years ago but ideally more in the range of 30 to 40 years. For instance, references produced just before 2000, would be considered vintage today. The most valuable vintage Rolex watches hail from the 1950s, 1960s, and early 1970s—widely regarded as the brand’s golden era among serious collectors. Sport models like the early Submariner, GMT-Master, and Cosmograph Daytona are particularly prized for their historical significance, rarity, and iconic tool watch designs. Most vintage Rolexes feature stainless steel cases and manual-wind mechanical movements, with some late 1960s and early 1970s models housing self-winding movements. Matte black dials and faded bezel inserts add to their vintage patina. Collectors also highly value period-correct features such as pointed crown guards, acrylic crystals, and smaller logos. Finding a vintage Rolex watch with all original parts is exceptionally rare and commands substantial premiums. Earlier references, especially those from the 1950s and 1960s, fetch significantly higher prices. However, even late vintage models from the 1980s and 1990s are experiencing a rise in resale values. Much like fine wines, the passage of time only increases interest in landmark vintage Rolex pieces. Rare and Discontinued Rolex Watches Discontinued Rolex models constitute another segment of pre-owned watches that often fetch higher prices than their original retail value. Rolex regularly updates its lineup, introducing new models while phasing out older ones. When a reference is discontinued, it typically becomes more coveted by collectors. Notable examples of highly sought-after discontinued sports models include the Rolex Explorer II 16570 and the Submariner 16610. In addition, rare dial and bezel variations can drive up resale prices significantly. Modern Rolex sports models featuring the striking “Pepsi” blue and red bezel inserts or the distinctive “Panda” black and white dials often sell for nearly double their retail price on the secondary market. The limited availability of these special editions makes them particularly desirable, leading buyers to pay premium prices. Affluent Rolex collectors also pursue exotic versions, such as solid gold or platinum models, as well as those embellished with diamonds, gemstones, and colorful enamel dials. With production numbers restricted to just dozens or hundreds, rather than thousands, these bespoke Rolexes become instant collectibles, often with extensive waitlists. The limited supply and high demand for these discontinued or ultra-rare Rolex watches drive their resale values to significantly exceed their original prices. Their scarcity fuels ever-growing interest among collectors, which in turn enhances their market value. Availability of Rolex Watches The scarcity of available Rolex watches significantly influences the pricing in the pre-owned market. The limited distribution of popular models such as the Rolex Daytona(link opens in new tab/window), GMT-Master II(link opens in new tab/window), and Submariner fails to meet the worldwide demand. Due to lengthy waitlists at authorized Rolex dealers, many buyers turn to the secondary market, where prices are often much higher. Vintage references are even more difficult to find in excellent condition, as the limited numbers produced decades ago continue to dwindle. This scarcity, coupled with high demand, allows sellers to set steep prices. Numerous collectors, enthusiasts, and investors are prepared to pay these premiums. Economically, when demand outstrips supply, prices rise until balance is achieved. However, the strong demand for both new and vintage Rolex watches shows no signs of decreasing. Unless Rolex dramatically increases its production or demand suddenly drops—both unlikely scenarios—the limited availability will continue to drive up pre-owned Rolex prices. In addition, rare dial and bezel variations can drive up resale prices significantly. Modern Rolex sports models featuring the striking “Pepsi” blue and red bezel inserts or the distinctive “Panda” black and white dials often sell for nearly double their retail price on the secondary market. The limited availability of these special editions makes them particularly desirable, leading buyers to pay premium prices. Affluent Rolex collectors also pursue exotic versions, such as solid gold or platinum models, as well as those embellished with diamonds, gemstones, and colorful enamel dials. With production numbers restricted to just dozens or hundreds, rather than thousands, these bespoke Rolexes become instant collectibles, often with extensive waitlists. The limited supply and high demand for these discontinued or ultra-rare Rolex watches drive their resale values to significantly exceed their original prices. Their scarcity fuels ever-growing interest among collectors, which in turn enhances their market value. Collectors Want Rolex Watches Certain Rolex sports watch models have achieved a legendary status in the watch-collecting world, driving enormous demand and commanding high resale prices due to their appeal among enthusiasts. The stainless-steel Rolex Daytona exemplifies this trend. Although its retail price is around $15,000, it frequently sells for $30,000 or more in the secondary market. Despite being in current production, the Daytona's exclusivity and prestige lead buyers to pay significantly more than the retail price. Vintage models like the Submariner ref. 5512 and GMT-Master ref. 1675 are also highly sought after because of their historical importance and timeless design. These vintage sports watches represent the classic Rolex look that many collectors admire. Their rarity enhances their appeal and increases their market value. In the realm of watch collecting, early Rolex sports models are considered the pinnacle of collectible timepieces. The desire to own these iconic references often justifies substantial financial sacrifices. Their continually rising prices only reinforce their legendary status and heighten their desirability. The Real Value of Rolex Watches Given their premium status, some people question the high prices of Rolex watches and their true value. However, evaluating a Rolex based only on price or comparing it to standard watches misses the point of what makes a Rolex valuable. Owning a Rolex connects you to a rich history, heritage, and prestige, as well as the peak of mechanical watch innovation—qualities that few other luxury watches can match. Over a lifetime of use, the exceptional quality, precision, and durability of a Rolex, steeped in its long history, make it not only a status symbol but also a smart investment, unlike more disposable consumer goods. Although they are not cheap, Rolex watches maintain significant monetary and sentimental value for decades, even generations. Vintage models often sell at auction for more than their original price, even when adjusted for inflation. Few other products—from electronics to luxury cars—provide such lasting financial value. The true cost of a Rolex comes from the extensive labor and meticulous attention to detail in each watch’s production—not just the precious metals used. From hundreds of quality inspections to the precise machining of components, the careful craftsmanship on a large scale involves significant operational expenses. Ultimately, Rolex watches stand in a league of their own as enduring symbols of personal success. The value gained from a lifetime of satisfaction far exceeds any price tag for those who own them. For most Rolex owners, the true value becomes apparent once they experience the watch.