Introducing the Rolex Oyster Celebration

By gregory lausch

INTRODUCTION

As spring arrives, watch enthusiasts are eagerly anticipating trade-show season, wondering what innovations Rolex has in store. While the brand has a reputation for conservatism, it has also released many groundbreaking designs over the years, including the palm-frond Datejust, the Rainbow Daytona, and the green-crystal Milgauss, among others. The company's technical achievements and wild aesthetics make it impossible to pigeonhole as strictly traditional or avant-garde.

3 sizes for more fun

The new Oyster Perpetual wristwatch is available in three sizes, with a gleaming stainless steel case and bracelet. It follows in the footsteps of the 2020 candy-colored OP collection in pastel pink, hunter green, coral red, marigold yellow, and turquoise blue. This collection was highly popular and influential, leading competitors like Omega and TAG Heuer to introduce their own versions. Patek Philippe even got in on the trend with colored Calatravas.

Rolex's latest offering is the "Celebration Dial," a display that puts the five original colors together in 51 circular cells. While it may seem difficult to pair with clothing in photographs, the Celebration Dial is surprisingly versatile, looking great with everything from jeans to any kind of suit.

A close up on the Oyster Perpetual Rolex Celebration - Image from Rolex.com

Our thoughts

The Celebration Dial is undoubtedly impractical, but that doesn't detract from its appeal. It's a highly discretionary purchase, intended for collectors who appreciate beauty and design. While practicality isn't a prerequisite for luxury watches, the Celebration Dial is still an extraordinary piece that is sure to turn heads.

Collectors enjoy debating the ideal size of watch cases, with some arguing that 36mm cases are ideal and others prefer larger sizes. While there's no right answer, the 36mm and 31mm models of the Celebration Dial will likely be the most popular. As for the movement inside, the caliber 3230 powers the two larger models, and the 2232 is used in the smaller model. While technical specifications are important, the look and feel of the watch are what really matter. Esoecially for this kind of "fun" release.

Rolex Celebration - Copyright Rolex.com

In conclusion, the Rolex Oyster Perpetual Celebration Dial watch is a true standout, breaking away from the norm and adding a touch of whimsy to the collection. While some may find the design too daring, it's undeniable that the watch is a celebration of color and fun, a refreshing change from the more serious and traditional timepieces that Rolex is known for. Only time will tell how collectors will respond to this unique offering, but one thing is for sure, it will be a conversation starter and a bold statement piece for those who choose to add it to their collection.

If you are interested in acquiring the piece, feel free to send us an email so we can start working on sourcing this piece for you at the best possible market value.