APRIL 2025

All the discontinued Watches from Rolex in 2025

By gregory lausch

introduction

Every year, Rolex enthusiasts brace themselves for a mix of excitement and sorrow as new models are introduced and others quietly leave the catalogue. 2025 is no different. In fact, it might be one of the most impactful years in recent memory when it comes to discontinued references. From the whimsical Celebration Dials of the Oyster Perpetual to diamond-studded Day-Dates and artistic floral-motif Datejusts, the 2025 Rolex discontinuation list spans across collections and styles.

A total of 62 individual references were discontinued in 2025—These span Datejust 31, Day-Date 36, Oyster Perpetual, and the Deepsea Challenge, marking one of the largest catalogue reshuffles in Rolex’s recent history. This extensive list touches nearly every family, from playful Oyster Perpetuals to extravagant gem-set Day-Dates.

Below is a comprehensive breakdown of all the Rolex references discontinued in 2025, along with analysis of what these changes might mean for collectors, investors, and enthusiasts alike.

Some of the Rolex Datejust Floral Models in 31mm that were discontinued in 2025.

1. Datejust 31 – Floral Dials (Various Materials)

2025 marked the end of a bold and creative design chapter for the Datejust 31. Rolex has discontinued the entire range of floral-motif dials, including blue, silver, and green variants set with diamonds across a multitude of materials and bracelet combinations.

Discontinued References:

  • 278285RBR-0036 (Everose Gold / Silver Floral Dial / Diamonds)
  • 278289RBR-0025 (White Gold / Blue Floral Dial / Diamonds)
  • 278384RBR-0039, 0040, 0037, 0038 (White Rolesor / Blue Floral Dial / Diamonds)
  • 278274-0035, 0036 (White Rolesor / Blue Floral Dial)
  • 278288RBR-0038 (Yellow Gold / Green Floral Dial / Diamonds)
  • 278278-0046 (Yellow Gold / Green Floral Dial)
  • 278273-0031, 0032 (Yellow Rolesor / Green Floral Dial)
  • 278274-0032 (Everose Rolesor / Silver Floral Dial)
  • 278241-0032, 0031 (Everose Rolesor / Silver & Green Floral Dials)
  • 278271-0032 (Everose Rolesor / Silver Floral Dial with Fluted Bezel)
  • 278341RBR-0031, 0032 (Everose Rolesor / Silver Floral Dial / Diamonds)
  • 278243-0031, 0032 (Yellow Rolesor / Green Floral Dial)
  • 278343RBR-0031, 0032 (Yellow Rolesor / Green Floral Dial with Diamonds)
  • 278383RBR-0032 (Yellow Rolesor / Green Floral Dial with Diamonds)


The floral dials were always polarizing. To some, they offered playful elegance and visual intrigue; to others, they deviated too far from Rolex’s classic ethos. With diamond-set petals and brilliant sunray patterns, they represented a bolder expression within the Datejust family. Now discontinued, these references are bound to become niche collector favorites, particularly the rarer full-gold and gem-set models.

Some of the Rolex Day-Date Models in 36mm that were discontinued in 2025.

2. Day-Date 36 – Yellow & Everose Gold Dials with Diamonds

The Day-Date 36 lineup saw one of its most significant reshuffles in 2025. Numerous dial variants in yellow and Everose gold cases, particularly those featuring diamonds, opal, ombré, aventurine, or colored stone dials have been retired.

Discontinued References Include:

  • 128238-0124, 0133, 0114, 0126, 0089 (Yellow Gold w/ MOP, Champagne, White, Ombré Green, Carnelian)
  • 128235-0079, 0065, 0069, 0098, 0071, 0076, 0096, 0038, 0032, 0019, 0042 (Everose Gold w/ MOP, Turquoise, Aventurine, Brown Ombré, Silver, Rainbow, Pink, Eisenkiesel)
  • 128239-0030, 0039 (White Gold w/ Blue Ombré, Pink Opal, Turquoise)


These Day-Dates reflected Rolex's experimentation with expressive materials and color palettes. Dials like turquoise, aventurine, and carnelian introduced artisanal flair to the traditionally stately Day-Date. Discontinuing such a wide array may reflect a return to more conservative configurations or signal the arrival of new dial materials. Expect high demand and potential price appreciation, especially for the rarer stone dials.

Some of the Rolex Oyster Perpetual Celebration and Other discontinued pieces from 2025.

3. Oyster Perpetual – Celebration Dials and Solid Color Dials

One of the most headline-making decisions of 2025 was Rolex pulling the Celebration Dials from the Oyster Perpetual collection, along with many solid-color references.

Discontinued Celebration Dial References:

  • 124300-0008 (41mm)
  • 126000-0009 (36mm)
  • 277200-0040 (31mm)

Discontinued Solid Dial References:

  • 124300-0001, 0002, 0003, 0005 (Silver, Black, Blue, Green - 41mm)
  • 126000-0002, 0003 (Black, Blue - 36mm)
  • 124200-0002, 0003, 0004 (Black, Blue, Pink - 34mm)
  • 276200-0002, 0003, 0004 (Black, Blue, Pink - 28mm)


The Celebration Dials were divisive at launch but quickly became cult favorites due to their rarity and uniqueness. Now discontinued after a short run, they are almost guaranteed future-classic status. The loss of the standard black, blue, and silver dials in various sizes across the Oyster Perpetual line may hint at a shift toward new dial designs or complications.

Rolex Deepsea Challenge RLX titanium, M126067-0001

4. Deepsea Challenge RLX Titanium

Discontinued Reference:

  • 126067-0001


Its short production span and extreme design specs (11,000m depth rating, RLX titanium construction) made it an outlier in Rolex’s catalog. While the model was divisive in size and practicality, its engineering achievements will keep it memorable. Its market performance post-discontinuation will likely echo that of other niche Rolex innovations—a sleeper hit among collectors.

All discontinued Rolex Watches in 2025

Our Thoughts

2025 is more than just another year of Rolex adjustments—it’s a clear message from the brand that change is on the horizon. By retiring such a bold selection of designs, Rolex seems to be refining its identity. Whether this is a return to core principles or a pause before the next leap in creativity remains to be seen.

The departure of dials made from turquoise, aventurine, opal, and carnelian shows Rolex stepping back from flamboyant artistic expressions, while the exit of the Celebration and Floral dials erases some of the most colorful and unique designs we've seen in recent years. For collectors, this shift provides a rare opportunity to acquire pieces that might never return, particularly those with short production runs or unconventional appeal.

If history tells us anything, it’s that many of these discontinued models will eventually be seen as milestones—evidence of a time when Rolex experimented with visual storytelling through materials and color. That means these references could soon carry historical and financial significance.

Whether you're collecting for passion, investment, or both, the watches discontinued in 2025 deserve your attention. Their rarity is guaranteed. Their legacy is just beginning.

If you're a collector considering one of these discontinued pieces, now may be the ideal time to secure one before prices climb. At The Second Hand Club, we're already seeing an uptick in inquiries for many of these references. one of these discontinued pieces, now may be the ideal time to secure one before prices climb. At The Second Hand Club, we're already seeing an uptick in inquiries for many of these references.

Looking to purchase a Rolex—discontinued or current?
At The Second Hand Club, we offer exclusive access to a wide range of Rolex models, including newly discontinued references and hard-to-find classics. With our deep market expertise and trusted global network, we guarantee the most competitive prices available. Browse our curated selection or reach out directly—we’ll help you find the right piece at the right price, with personalized service every step of the way.

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